A tweet reads, “BIGFOOT OR SASQUATCH. This photograph, taken in 1883 this year on Okey Mountain, Cleburne County, Alabama USA, was found buried in a glass jar on the family estate” and features an image depicting Bigfoot standing with a cane next to a man. The News Literacy Project has added a label that says, “AI-GENERATED IMAGE.”

#AI

#Bigfoot

#ConspiratorialThinking

#FalseContext

#FabricatedContent

A tweet reads, “BIGFOOT OR SASQUATCH. This photograph, taken in 1883 this year on Okey Mountain, Cleburne County, Alabama USA, was found buried in a glass jar on the family estate” and features an image depicting Bigfoot standing with a cane next to a man. The News Literacy Project has added a label that says, “AI-GENERATED IMAGE.”

#AI

#Bigfoot

#ConspiratorialThinking

#FalseContext

#FabricatedContent

AI image generator fabricates ‘archival’ Bigfoot photo

AI image generators have recently become capable of producing convincing visuals from text descriptions — and they’ve quickly become a favorite tool of purveyors of visual falsehoods. One popular tactic? Using AI to create fake “archival photos” that seem authentic because of their convincingly old-fashioned appearance, such as this recent viral rumor purporting to show a newly discovered photo of Bigfoot. But, of course, it’s not authentic. Let’s look at the facts.

Quick Look

  • No

    This is not a genuine photo of Bigfoot, a centuries-old mythical creature.

  • Yes

    This image was created with the AI image tool Midjourney and was originally shared to Instagram by an account (@the_ai_experiment) that frequently posts AI-generated content.

The Takeaway

AI-generated images aren’t always originally created to deceive people. In fact, many such digital creations originate in online communities — such as digital art groups — where they are clearly labeled as fabrications. But they are also easy targets for bad actors seeking content for quick engagement and attention on social media. And when they are removed from their original context and shared as authentic photographs, they transition from AI-generated artworks to pieces of misinformation.

Bigfoot is a common target of conspiracy theorists and viral rumors online. But that’s not the only reason this post is implausible: The discovery of an archival photo such as this would be a major breaking news event, but when we searched standards-based news outlets for stories about this purported discovery we came up empty-handed. Sometimes, a traditional text-based search is as effective a debunking tool as a reverse image tool when investigating a curious or shocking image.

The 5 Factors

We’ve determined that this viral rumor is misleading or false based on its failure to pass the following credibility factors. Please note that these factors do not represent degrees of falsehood. A post that fails a single factor is generally just as false as a post that fails all five.

Snapshot

  • Authenticity

  • Source

  • Evidence

  • Context

  • Reasoning

Authenticity

Is it authentic?

No.

This is not a newly discovered photo that depicts Bigfoot.

Source

Has it been posted or confirmed by a credible source?

No.

No, this image was shared by accounts seeking engagement, not by standards-based news outlets reporting about it.

Evidence

Is there evidence that proves the claim?

No.

No, the evidence proves that this image was created by a digital artist using the AI tool Midjourney.

Context

Is the context accurate?

No.

This image was removed from its original context, a clearly labeled piece of AI-generated content, and shared online as if it were a genuine archival photograph.

Reasoning

Is it based on solid reasoning?

No.

While stories about Bigfoot have been circulating for centuries, no actual evidence exists to prove the legendary creature is real.

The Techniques