07.07.2023

#AI
#Bigfoot
#ConspiratorialThinking
#FalseContext
#FabricatedContent

#AI
#Bigfoot
#ConspiratorialThinking
#FalseContext
#FabricatedContent
07.07.2023
AI image generator fabricates ‘archival’ Bigfoot photo
AI image generators have recently become capable of producing convincing visuals from text descriptions — and they’ve quickly become a favorite tool of purveyors of visual falsehoods. One popular tactic? Using AI to create fake “archival photos” that seem authentic because of their convincingly old-fashioned appearance, such as this recent viral rumor purporting to show a newly discovered photo of Bigfoot. But, of course, it’s not authentic. Let’s look at the facts.
Quick Look
- No
This is not a genuine photo of Bigfoot, a centuries-old mythical creature.
- Yes
This image was created with the AI image tool Midjourney and was originally shared to Instagram by an account (@the_ai_experiment) that frequently posts AI-generated content.
The Takeaway
AI-generated images aren’t always originally created to deceive people. In fact, many such digital creations originate in online communities — such as digital art groups — where they are clearly labeled as fabrications. But they are also easy targets for bad actors seeking content for quick engagement and attention on social media. And when they are removed from their original context and shared as authentic photographs, they transition from AI-generated artworks to pieces of misinformation.
Bigfoot is a common target of conspiracy theorists and viral rumors online. But that’s not the only reason this post is implausible: The discovery of an archival photo such as this would be a major breaking news event, but when we searched standards-based news outlets for stories about this purported discovery we came up empty-handed. Sometimes, a traditional text-based search is as effective a debunking tool as a reverse image tool when investigating a curious or shocking image.
The 5 Factors
We’ve determined that this viral rumor is misleading or false based on its failure to pass the following credibility factors. Please note that these factors do not represent degrees of falsehood. A post that fails a single factor is generally just as false as a post that fails all five.
Snapshot
Authenticity
Source
Evidence
Context
Reasoning
The Techniques
Website
Tutorial: Reverse image search
Website
Is it legit? Five steps for vetting a news source
Website
Tutorial: Lateral reading
Website
News Lit Quiz: Is it legit? Vetting news sources for credibility
Featured Fact checks
Reuters Fact Check